We build the concept before the brief exists, then bring it to the table finished.

Between brand strategy and marketing execution sits a layer neither performs particularly well: the thinking that happens before anyone opens a brief, that determines whether the brief is worth writing in the first place. That’s where Société operates. We are not a design agency, a marketing agency or a content studio — we are the upstream layer above all three.

Three people, one shared way of looking at things.

Every concept moves through actuarial thinking, consumer science, architecture and design before it reaches a client.

Alexia Pascolo

STRATEGY & COMMERCIAL ARCHITECTURE

BSc Hons, Actuarial Science & Mathematical Statistics

Background in actuarial science with a focus on behavioural science and creative strategy — the numbers, human-behaviour and cultural lens behind every concept.

Marco e Silva

DESIGN & BRAND IDENTITY

MArch, Architecture — Marketing

Background in architecture and design — whether a concept holds together spatially, physically and visually, not just strategically.

Marize-Louise Viljoen

CONSUMER SCIENCE & DESIGN

MArch, Architecture — BSc, Consumer Science

Background in consumer science and architecture and design — keeping every concept honest about how people actually behave.

In French, société simply means ‘company.’ We think that’s the whole point — it’s about the company you keep.